I was rewarded with a pack of Raspberry Citrus Wipes from Rooted Beauty for posting on their social media last year. Since opening that pack and using the lusciously scented wipes to refresh my skin, I have hardly used any other wipes on my face! They are amazing. I believe that Rooted Beauty not only has a beautiful set of products that are both healthy and smell delicious, but they are also doing wonderful work in creating opportunities for women to flourish. Kim (the owner) and Lindsey (creative manager) have set a standard of creating a quality product with a powerful mission...and we are so inspired!
What's the story of how Rooted Beauty came to life?
KIM: Ever since I can remember, I‘ve had a passion for beauty and skincare. When I was young and we went to the store, I always found myself in the beauty aisle, admiring all the products, colors, and designs. That passion continued with me as I got older. In college, I began to learn about women’s injustices around the world and saw an opportunity to mix natural skincare with the opportunity to empower women under the bondage of oppression.
So you partner with the Woman2Woman project – can you give us an overview of how that works?
LINDSEY: By choosing a Rooted Beauty product you are not only getting great natural skincare, but are also helping to change a woman’s life through our Woman2Woman Project. Each product is linked to helping a specific woman out of extreme poverty and trafficking. By partnering with four different organizations (see them at www.rootedbeauty.com) we are able to use funds to give these women vocational training and recovery counseling so they can rise above their situation and live a sustainable life.
How did you come to have a heart for this project?
KIM: In college, I began to really learn about women’s injustices around the world. As my knowledge about these problems grew, I saw a need for something to be done. I didn’t want to just talk about making a difference; I wanted to actually do something about it. Which is how Rooted Beauty got started, mixing my passion for natural skincare and helping to empower women around the world.
Because of the way the project is set up, you can track your progress and impact pretty closely, right? Can you share what kind of an impact you’ve had so far?
LINDSEY: So far we have helped 25 women receive vocational training and assistance in getting jobs and/or starting their own business. From office jobs to starting their own fish-selling business, there have been a variety of vocations that we have been able to help these women get into. In addition to this we have also rebuilt homes and enabled some of the women’s children to go to school!
What's your favorite product so far?
LINDSEY: My favorite product is the Mango Passion Facial Moisturizer! I love the smell and the way it feels on my skin. It has natural sun protection and healing qualities to moisturize my skin without weighing it down.
We adore your packaging... especially those little lip butters! Anything you want to say about that?
LINDSEY: Something some people don’t know is that our Lip Butters are packaged in a 100% biodegradable paper tube that can compost within two weeks after it is emptied!!
Any words of encouragement for the dreamers and up-and-coming do-ers?
We would encourage dreamers to keep working towards their goals and passions. To not give up, following your dreams takes a lot of hard work and sacrifice, but it’s worth it. Surround yourself with a group of people that can support you and build you up and keep pressing on towards your dreams, one day they’ll come true!
Kim Garrett, Owner
As the founder of Rooted Beauty, Kim has an unwavering passion for entrepreneurship, natural skincare, and women in need around the world.
Lindsey Peterson, Creative Manager
Lindsey is all about design, creativity, and loving people – which she gets to do on a daily basis through working as the Creative Manager at Rooted Beauty.