Hello, friends! I’m announcing that bonJOY will be closing up shop on May 31. This was a hard decision to make, but in the end it just seemed like it was time. We’ve enjoyed building connections with so many businesses and non-profits, learning a lot about how to run this passion project, learning so much about what ethical business and fair trade looks like, and (of course) shopping for you all. Here are some answers to some of the questions that may have popped into your mind!
Why is bonJOY ending?
The primary reason is time. Living in San Francisco, I have to keep a full time job to support my family and keep my baby alive and happy…so this means when I have down time (a.k.a. the 2 hours after my baby goes to sleep) I’m still working on bonJOY. With this very limited time, I’m unable to execute as many ideas and tasks needed to grow the business to be what I dreamed of. Second, I actually believe bonJOY has accomplished what it originally set out to do (introduce ethical businesses and organizations highlighting the issues of exploitation and poverty) and, with more people becoming aware of ethical businesses these days, there may not be a need for our subscription model.
What’s going to happen to the store?
There’s a few things on clearance! Take a gander and stock up on what you like before my inventory runs out! Maybe in the future we’ll re-open with a new selling format. But for now, take advantage of our big clearance and stock up while we have supplies!
What does this mean for the rest of this year’s seasonal boxes?
If you’ve purchased summer, fall, or winter boxes you’ll be refunded for them by May 31.
So with bonJOY ending, what do I do now?
Keep supporting organizations and businesses that are doing a great job in keeping up with ethical practices. Do research, ask questions, and don’t give up on fighting for good causes. Share with your friends and family about shopping ethically and taking action to fight exploitation. When you feel someone’s doing a good job with their business or organization, send them a word of encouragement – these really help!
We'll also leave our do-gooders page active. It's a little messy (one of those projects that never seemed to get done, haha) but it is there for you! Bookmark it for when you need to do some ethical shopping!
Esther, what are you going to do next?
I’m going to take a break, use a good part of this year to enjoy down time and snuggle with my baby. Of course, I’m an idea generator – I’m always thinking of new ideas to try. But for now, I’m going to take a step back and take stock of all the little gems in my life. To keep my hands creating though, I’ll be learning how to bake in a professional kitchen, returning to my photography roots, maybe dabbling in some food blogging, and trying to finish that one knitting project that seems to never seems to make progress.
What if I miss you and want to say hi?
Aww, you sweet thing. My firstname.lastname@example.org email address will still be active – feel free to send me a message.
Thank you all for believing in us and for putting your trust in our mission and work. We gave this our best shot and hope we gave you some good shopping ideas and added a little more joy to your lives!
Keep doing good. We sure will.